Privacy Policy

This site is managed by PIEDRA RUSTICA LAROYA GRANDE SL registered in the commercial register of Almería in volume 1824, book 0, folio 938, page AL-46876 with registered office at CL CHERCOS 27 P.I. RUBIRA SOLA, 04867 MACAEL (Almería) and CIF B04853909.


PIEDRA RUSTICA LAROYA GRANDE SL, is committed to protecting your Personal Data (such as your name; address; telephone number; date of birth; e-mail address; credit card number; gender; language preference; and merchandise category preferences). We will obtain the Personal Data you voluntarily provide to us and process it for the following purposes (“Purposes”):

  • To carry out transactions with you, provide the contracted service and manage your membership of our partner loyalty scheme, where applicable;

  • To send you marketing communications, provided that you have given your consent.

  • Understand and analyse your needs and preferences

  • Develop, improve, market and supply products and services to meet your needs

  • Enable you to participate in promotions and competitions

  • Allow you to participate in customer or stakeholder surveys; and,

  • To respond to requests or complaints.

We may store or process such Personal Data securely anywhere in the world for as long as is necessary for the Purposes. We use Secure Sockets Layer (SSL) technology. You may unsubscribe from subscriptions or commercial mailings at any time by contacting us in writing in the manner set out in our communications.

Our websites use cookies and beacons to help us improve the user experience. If your browser permits, you may refuse cookies, but your use of our website and your ability to access certain features of the site and perform certain transactions may be affected.

1. Our approach to privacy

PIEDRA RUSTICA LAROYA GRANDE SL recognises that the protection of your Personal Data is a fundamental principle in building trust and maintaining a good relationship with you.

1.2. This Privacy Policy details the commitments we have made and the rights you have in relation to the Processing of your Personal Data in accordance with the applicable legislation.

1.3. In addition, in certain specific cases this Privacy Policy may be supplemented by additional policies and terms and conditions, or by brief Privacy Statements used in connection with certain specific purposes and in different ways, which we will duly identify as mandatory.

1.4. By providing your Personal Data, you consent to the collection, use and Processing (including disclosure) of your Personal Data in the manner and for the Purposes described in this Privacy Policy.

2. Collection of Data

2.1. We may communicate with you through a variety of channels, including our head office, our customer loyalty systems and the internet (via our sales or information websites) or through our direct contact line, as well as through other means such as by post, e-mail, telephone, fax or text messages sent to your mobile phone, although our preferred form of communication will be via e-mail as it has a lower impact on the environment. These communications may include sending and receiving information about you. Some of the information we receive will identify you personally (as defined in section 3 below), while other information (in particular, information obtained through your access to our websites) will constitute non-personally identifiable information (as described in section 4 below). This Privacy Policy is primarily concerned with the Processing of Personal Data.

2.2. We will provide you with information explaining why Personal Data is needed and how such Personal Data will be processed.

3. Personal Data

3.1. PIEDRA RUSTICA LAROYA GRANDE SL limits the amount and type of information we obtain for this purpose, which is necessary for the Purposes stated and we will not obtain your Personal Data unless you provide it to us (directly or indirectly) on a voluntary basis.

3.2. Although the precise details of the Personal Data collected will vary depending on the Purpose in each case, we will generally collect the following Personal Data in relation to you:



telephone number(s)

date of birth

e-mail address


language preference; and commodity category preferences

ID number

financial information

commercial information

4. Non-Personally Identifiable Information

4.1. When we collect information through our Website, as with many other websites, we also automatically collect certain Non-Personally Identifiable Information relating to your use of the Website that does not directly identify you. Examples include the IP address of your computer, the IP address of your Internet Service Provider, the date and time you access the Website, the Internet address of the website from which you directly access our Website, the operating system you use, the sections of the Website you visit, the pages of the Website you read and the images you view, and the content you download from our Website.

4.2. We may use Non-Personally Identifiable Information to compile tracking data reports relating to site user statistics, site traffic patterns and purchases made on the site. The tracking data in the reports may not be directly linked to the identity of users or their Personal Data.

4.3. In this regard, your visits to our Website will be logged; however, we will not be able to identify you personally unless you specifically choose to share the information with us. We use this information to better understand how our partners and stakeholders use our Website and to better understand which options are most popular and best meet the needs of our visitors.

5. When is Personal Data obtained and how is it used?

PIEDRA RUSTICA LAROYA GRANDE SL obtains Personal Data for the following purposes:

5.1.1. To carry out transactions with you, provide the contracted service, administer communications and manage your membership of our customer loyalty system;

5.1.2. To send you commercial communications, provided that you have given your consent; 5.1.3;

5.1.3. Understand and analyse our sales and your needs and preferences; 5.1.4;

5.1.4. Develop, improve, market and supply products and services to meet your needs; 5.1.5;

5.1.5. To allow you to participate in promotions and competitions; 5.1.6;

5.1.6. Enable you to participate in customer or stakeholder surveys; 5.1.7;

5.1.7. Respond to requests and complaints; 5.1.8.

5.1.8. Enable you to participate in our customer loyalty schemes and to manage your membership of these schemes.

5.2. We will only retain Personal Data for as long as is necessary to fulfil the specific Purposes for which it was collected. We retain Personal Data in accordance with our own guidelines, procedures and principles and in line with the applicable law of each Relevant Jurisdiction.

5.3. We may disclose your Personal Data where we are required to do so under applicable law or at the request of competent authorities.

5.4. If you consent (opt-in) to receive these communications, you may unsubscribe at any time in the future by contacting us as set out in paragraph 6.4 below.

5.5. Where we need to obtain your Personal Data for any purpose about which we have not previously informed you and which is not covered by this Privacy Policy, we will endeavour to notify you and obtain your consent before we do so, or if we are unable to do so, as soon as possible thereafter. However, we will only use your Personal Data for the purpose specified in advance of use where the Processing of your Personal Data is necessary for the performance of a contract to which you are a party, in order to carry out the relevant actions requested by you prior to entering into a contract, or where the Processing is necessary for other lawful purposes.

6. Consent (Acceptance – Unsubscription)

6.1. Acceptance: PIEDRA RUSTICA LAROYA GRANDE SL will not use your Personal Data for any purpose that has not been specified above, unless we have previously obtained your consent to do so or unless such purpose is required by law.

6.2. Consent to the provision of Personal Data is not a condition for us to offer you a product or service, unless the information requested is mandatory in order to fulfil a legitimate and explicitly specified purpose.

6.3. In particular, we will generally request your prior express consent (opt-in) before sending you marketing communications (see 5.1.2 above).

6.4. Unsubscribe: You may revoke your consent to our collection, use or disclosure (generally, Processing) of your Personal Data at any time by contacting us in writing in the manner indicated (by e-mail, post, text message, etc.), as specified in the communications we send you, or in the relevant documents you may have signed up to (for example, in connection with our customer loyalty scheme), depending on the country in which you reside or the channel through which you have previously agreed to receive communications from us. If you have any questions regarding the functionality, we make available to you to unsubscribe as described in this section, please contact us at the address or by the means set out in section 14 of this Privacy Policy.

6.5. Where you have previously agreed to receive marketing communications from us in accordance with 6.3 above and you have also registered for our loyalty programme, if your membership of our loyalty programme ends for any reason, we will not treat this as an automatic request to unsubscribe, and we will treat this as your continued consent unless you specifically revoke your consent in accordance with 6.4 above.

7. Correction of the Information

7.1. PIEDRA RUSTICA LAROYA GRANDE SL keeps the Personal Data correct, complete and updated as necessary, taking into account its use and the interests of our customers.

7.2. You will be responsible for communicating any changes to your Personal Data and for ensuring that such information is correct and up to date.

8. Accessing and Updating Personal Data

8.1. Depending on the law of each Relevant Jurisdiction, some customers have rights of access, rectification, erasure and objection (to the processing) of their Personal Data stored by us, and are also entitled to be informed about its use and disclosure. Even if such rights are not provided by law, we may still allow you to access the information. We recommend to our customers that all requests for access to Personal Data held by PIEDRA RUSTICA LAROYA GRANDE SL be made in writing, although we do not impose any formal obligation to do so. However, we may ask you to provide us with such additional information as is reasonably necessary to enable us to deal with your request.

8.2. Generally, responding to a customer’s request for information (as set out in paragraph 14 below) will involve zero or minimal cost to the customer. However, subject to the laws of each Relevant Jurisdiction, a reasonable charge may be made for the costs of responding in writing, provided, however, that the customer must be informed in advance of the exact amount of such charge, which may in no event exceed the maximum amount permitted by the laws of the Relevant Jurisdiction. The Personal Data requested is provided to the customer in a generally understandable format.

8.3. We will amend Personal Data held in our database or elsewhere at the request of any individual who provides reliable evidence of the incorrectness or inaccuracy of the Personal Data. Amendments may mean correcting, deleting or adding information and notifying any other third party to whom the data has been disclosed. However, we may not be able to amend data about past returns or purchases.

9. Effective Date and Changes to the Privacy Policy

9.1. This Privacy Policy is valid from JUNE 2023.

9.2. We reserve the right to change our Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes on the Home Page so that our users are always aware of what information we collect from them, how we use it and under what circumstances, if any, we will disclose it to other third parties. In this Privacy Policy “Home Page” means the home page of the Website. Likewise, in this Privacy Policy “Website” means the website of PIEDRA RUSTICA LAROYA GRANDE SL or any other website managed by PIEDRA RUSTICA LAROYA GRANDE SL. If you continue to use our services after we have modified our Privacy Policy, you will be bound by the provisions of those changes.

9.3. If at any given time we introduce relevant changes to this policy, for example, in the event that we decide to use the Personal Data for any other purpose other than or in addition to the Purposes described in this policy (section 5 above) or those communicated at the time it was obtained, we will notify you by e-mail, unless we do not have your e-mail address, in which case we will use any other available means of communication depending on the contact details you have provided us with. We will only proceed with such relevant changes when we have received your consent to do so.

10. How do we maintain the security of your data?

PIEDRA RUSTICA LAROYA GRANDE SL protects Personal Data against possible cases of loss or theft, as well as against unauthorised access, disclosure, copying, use or modification, implementing safeguards and security measures proportionate to the confidentiality of Personal Data, regardless of the format in which they are kept.

10.2. We use a variety of methods to protect Personal Data including:

10.2.1. Physical measures: restricting access to offices within the company;

10.2.2. Technical tools: passwords and encryption in accordance with standard industry practice;

10.3. Online security is also a priority. PIEDRA RUSTICA LAROYA GRANDE SL incorporates security measures such as encryption and authentication tools to protect your Personal Data against unauthorised use. We also use firewalls to protect our servers and our network and prevent unauthorised users from accessing and manipulating the files and other information we store.

10.4. We use Secure Sockets Layer (SSL) technology to protect your credit card information online. When you access the shopping cart page, your computer will begin communicating with our secure server.

11. Internet Specific Issues

11.1. Links to Other Web Sites

11.1.1. The Web Site and the different Web Pages of PIEDRA RUSTICA LAROYA GRANDE SL may contain links to other web pages belonging to and managed by third parties, as well as to other Internet resources. When you click on these links, you will be contacting that other website or Internet resource. We have no responsibility or control over such other websites or Internet resources or their activities in collecting, using and disclosing (processing) your Personal Data.

11.1.2. We encourage you to read the privacy policies of those other websites to learn about how they collect and use data about you.

11.2. Cookies – Beacons

11.2.1. Our Website(s) use cookies and web beacons.

11.2.2. Cookies are small text files that are generated when you visit our Website(s) or use our online services, which reside on your computer and which can uniquely identify your browser. We use two types of cookies: (a) session cookies are used while you visit the Website and expire after you leave the Website, and (b) log cookies are small files that are generated when you register or access the Website, which remain on the computer with which you register and are used to recognise you when you re-register or access the Website using the same computer. We use cookies on our Website to allow you to set your personal preferences and to help us provide a better user experience.

11.2.3 Cookies also help us to analyse traffic patterns on our Website, store user preferences and track user trends so that we can understand which parts of our Website are popular and make the browsing experience more enjoyable for our users. We may also use cookies when you register online to receive services or information.

11.2.4. Where your browser permits, you may refuse cookies, but your use of our Website and your ability to access certain features of the site and perform certain operations may be affected.

11.2.5. Tracking tags/Beacons: Each page of our Website contains tracking pixels that allow us to follow your progress through the different pages you visit on the Website. This information is segregated (de-personalised) before being analysed.

12. Minors

12.1. We will never knowingly obtain or solicit Personal Data from children under the age of fourteen (14) without first obtaining the required verifiable parental consent. No information should be provided to us by anyone under the age of 14. If we become aware that a child under the age of 14 has provided us with Personal Information without verifiable parental consent (such as when, for example, information is provided through our Website), we will delete such Personal Information from our files.

13. Compliance with the Law

13.1. PIEDRA RUSTICA LAROYA GRANDE SL has implemented the necessary procedures to receive and respond to queries regarding the policies and practices of PIEDRA RUSTICA LAROYA GRANDE SL relating to its handling of Personal Data. All complaints or queries must be made in writing and sent to the address indicated in section 14 below, although we do not impose any formal requirement in this regard.

13.2. PIEDRA RUSTICA LAROYA GRANDE SL will consider all complaints. Requests will be forwarded to the corresponding Personal Data Controller. Where there are reasonable grounds for the complaint, PIEDRA RUSTICA LAROYA GRANDE SL will take the necessary steps to resolve the matter, including, if necessary, amending its policies and practices.

14. Contacting Us

14.1. If you have any doubts or queries regarding this Privacy Policy or the data collection practices described herein, please contact us:


14.2. We remind you that you should not send confidential information such as passwords, bank account details, etc. by unencrypted means (such as e-mail). If you wish to unsubscribe, please refer to point 6.4 above.

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